Direct imports
We source products through our own import operation in Utrecht.
UTRECHT-BASED, EUROPE-WIDE
Distinctive finds for European shelves.
Since 1995, Taste of USA B.V. has helped resellers across Europe discover and stock sweets, drinks, snacks and grocery products. Our team is based in Utrecht, the Netherlands.
Our story
Direct imports, personal service and a range built for resellers.
Taste of USA is a Utrecht-based wholesaler serving retailers, supermarkets, sweet shops and other resellers across Europe. Direct imports help us respond to new product demand, while personal contact and practical advice keep ordering straightforward.
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What guides us
What our partners can count on.
A changing range
Explore familiar favourites alongside new sweets, drinks and snacks.
Personal support
Talk to our team about products, availability and orders.
More to discover
Find the products your customers ask for.
Explore sweets, drinks, snacks and baking products for your shelves. Contact our team if you need help finding a product or planning a larger order.
Explore the range
Made to fit your day
A simpler way to order for your business.
Apply for business access, explore the range and order online or through the Taste of USA app.
1
Tell us about your businessSend your company details when you apply for access.
2
Get your account activatedOur team reviews your information and confirms access.
3
Browse and orderView your pricing and place orders online or in the app.
WORK WITH TASTE OF USA